Entrepreneur mom mixes business with fashion

July 2, 2004 -- Ranee Strelaeff is one Haute Mama. A mother of one expecting her second child, is proprietor of a new home-based business offering women a choice in maternity wear. She has designed a line of comfortable, form fitting T-shirts available in a ariety of colours and featuring expressions such as: MOM2B, Miracle Within, Beautiful, Homegrown, Love Child, Hot Mama, Made in the USA, Made in Canada, Great Expectations and Haute Mama.

That she is a mother and her product is aimed at mothers to be is no coincidence. Pregnant with her first child, she wanted the world to know that she was pregnant, not just eating a six pack of donuts everyday. "You get to that point in your pregnancy where you've gained a bunch of weight and people are shuffling around you and dont know what to say, I hated that"! Strelaff said "I wanted to shout out to anyone who would listen, I'm pregnant!" "I was so excited".

"I made them form fitting because I think the pregnant body is beautiful, to many maternity clothes hide it, its all about showing your personality." Because these shirts stretch with you, they can be worn after you have the baby. "You dont magically return to your pre-pregnancy size, but most of your maternity clothes dont fit right and look like maternity clothes...this can be really frustrating." "These shirts dont look like maternity t-shirts and can easily transition to your everyday wardrobe.

Haute Mama products will be available on the Internet (www.maternityshirtshop.com) and via Maternity Shops, Department Stores and Gift shops in North America.



This article courtesy of http://www.amaternity.com/.
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